Email: loans@propertyBUYER.com.sg

Marketing Consultant?

Two years.

What were you doing before that?

I work as a Technical Sales Rep and later went on to pursue my passion in

web designing for a local automotive supplier.

What made you decide to become an Online Marketing Consultant?

It was my passion of online marketing that leads me to become one.

Why do you think it is important for SMEs today to market their business

online?

It is because more people, especially the younger generation are much

more IT savvy and they tends to go online to shop and compare products

and services. So, for SMEs, it is no longer just a website or just a digital

catalogue that showcase their product or service. They have to reach out to

their customers.

How do you market yourself or show that you are credible?

Since I’m an online marketing consultant, people are looking at the results

and knowledge that I would show or pass on to them. Therefore, I set up

blogs and online video to interact, educate and provide valuable content for

them to consume.

What is Social Media Marketing and Search Engine Optimization?

Social Media Marketing is another form of online marketing through the use

of social networking sites to interact and build relationship and brand to

specific group of audience. While Search Engine Optimization or SEO, is to

actually get your website rank and index by search engine so that your

visitors can find you easily with a given keyword.

What advice will you give if one were to use Social Media Marketing as part

of their marketing strategy?

Well, Social Media Marketing is not for any business. Social Media

Marketing will work pretty well in the service and Food and Beverage

industry. And if one were to use Social Media Marketing to either enhance

their brand, build relationship and credibility, then, they have to handle the

online conversation well. They must not be afraid of having negative

comment from the audience.

What would you see Twitter as? How would it help SMEs?

Basically, twitter is just a mini-blogging platform tool. It is a tool that will help

SMEs to increase readership to their blog or website. It is also a tool for

SMEs to hold contest, mass notification and job application. Just think

Twitter as a whole big party on Earth and a SMS broadcasting tool.

Is now a good time for SMEs to engage a Social Media Consultant like you

to market their business?  Why or why not?

It all depends on their industry. As said earlier on, the industry that will be

the most profitable using Social Media Marketing will be FnB and Service. If

we were talking about timing, this is the perfect timing that SMEs can really

consider going into Social Media Marketing.

You have an interesting service call Domination Control. Care to tell us more

on Domination Control?

Domination Control sounds evil. But at its very core, Domination Control

combines 2 best online marketing strategies to give any local business

owners to leverage on the internet to build up their brand, credibility and

ranking online.

Lastly, what is the single most important tip would you give if SMEs wants to

market their services or products online?

SMEs who want to market online should look at their website first. They

have to make sure their website is doing the “selling” for them. The website

sole purpose is to either help them to generate sales or leads or enquiries. If

the website does generate any of these or lack of call-to-action on their

website, they have to rethink their website design before they market their

services or products online.

marketing, but it is only for companies that have ambition. It is not for

everyone.

Email: loans@propertyBUYER.com.sg

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